Case Study: Scaling Life Dental's Patient Acquisition with Social Media, Video Ads, and Local Influencers

Client Overview:Life Dental, a growing dental practice with nearly 20 locations across the Southeast, sought to enhance its online presence while effectively acquiring new patients across its expanding network of offices. They needed a scalable strategy that would leverage social media, video content, and local influencers to generate consistent patient bookings across multiple locations.

Challenges:

• Limited social media presence – Life Dental was not fully utilizing its social media platforms to engage and attract potential patients.
• Scalable patient acquisition – They needed a strategy to acquire new patients consistently across all locations.
• Conversion bottleneck – Life Dental did not have a seamless way for potential patients to directly request appointments from social media ads.

Our Approach:

1. Creating High-Converting Video AdsTo capture the attention of potential patients, we focused on producing high-quality, engaging video ads tailored for social media platforms:
   • Collaborated with local influencers to create authentic, relatable video content that resonated with the target audience.
   • Produced captivating video ads featuring patient testimonials, behind-the-scenes content, and dental tips, showing the welcoming, professional environment of Life Dental.
   • Each video ad highlighted the unique offerings of Life Dental, including special promotions such as discounted cleanings or free initial consultations.
2. Leveraging Influencer Marketing for Local ReachTo ensure the ads were highly relevant and impactful, we partnered with local influencers:
   • Collaborated with well-known local figures to amplify Life Dental’s message and extend its reach within each community.
   • Influencers helped drive awareness by sharing their personal experiences with Life Dental, reinforcing trust and credibility.
   • Their content was integrated into the video ads, helping create a more authentic connection with local patients.
3. Seamless Appointment Booking within AdsWe made it as easy as possible for potential patients to convert from social media:
   • Implemented native, in-platform appointment request forms within the video ads, allowing users to book appointments directly without leaving the social media platform.
   • Streamlined the booking process to ensure a frictionless experience, making it simple for users to schedule their appointments on the spot.
4. Optimizing and Scaling CampaignsTo ensure ongoing success, we continuously optimized and scaled the campaign:
   • Monitored ad performance and made data-driven adjustments to targeting, ad formats, and content to maximize patient acquisition.
   • Tested different video formats, including influencer-led content and educational snippets, to determine which was most effective in driving conversions.
   • Used retargeting ads to reach individuals who had engaged with the content but hadn’t yet requested an appointment, increasing conversion rates.

Results:

• 20-45 new patients per month were acquired per practice, significantly exceeding expectations.
• Each new patient generated an average of $1,200 in revenue, contributing to increased profitability across all locations.
• Life Dental’s social media presence grew substantially, with increased engagement and visibility in local markets.
• The combination of influencer marketing, video ads, and seamless appointment booking created a highly efficient, scalable patient acquisition system.

Conclusion:By integrating high-converting video content, leveraging local influencers, and utilizing in-platform appointment booking, we helped Life Dental expand its patient base across multiple locations. This scalable strategy not only delivered 20-45 new patients per month per practice but also contributed to Life Dental’s ongoing growth and increased profitability. This case underscores the power of authentic, engaging video ads combined with influencer marketing to drive tangible results in the dental industry.

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